Don't get me wrong. My problem does not lie in the objectification of men. I don't care that Ellen gets her male guests to take their shirts off. I am only bothered by the fact that when the roles are reversed, people cry foul. I have observed this time and time again, with one incident being when Larry Summers, former president of Harvard University, hypothesized that because of differences in standard deviations between men and women pertaining to the STEM fields, men make up more of the top scientists/researchers etc... This created widespread controversy and all of the social media backlash can easily be found simply Googling "Larry Summers Men Women." However, when BBC frequently posts headlines like "Women better at multi-tasking than men," or when Michelle Obama literally says, "Women are smarter than men," things seem to be fine. I say this because Larry Summers had to apologize three times before people insisted he just keep apologizing, but the latter faced no such obstacles.
This is why I think Ellen is actually a genius for being able to target her audience in this way. While I highly dislike her methods, I have to commend her on her ability to cater so well to her demographic. While Ellen herself is gay and is a public advocate of gay rights, the majority of the action on her show is directed in a heteronormative context as explained in Kim's study. I am not saying this is wrong, but it does contradict her own identity and motivations to only provide eye candy for straight females on her show. And while I personally do not have gripes with the sole act of putting male strippers in your show to dance for married women, I do think that the existence of this kind of media content, and the reinforcement of it through Ellen's continued success (Emmy's, loud audience approval, peer approval) can cultivate double standard gender scripts. We teach children not to be racists, sexists, and bigots. Why would we teach them to be hypocrites?
Kim, J. L., Sorsoli, C. L., Collins, K., Zylbergold, B. A., Schooler, D., & Tolman, D. L.
(2007). From sex to sexuality: Exposing the heterosexual script on primetime
network television. Journal of Sex Research, 44(2), 145-157. doi:
10.1080/00224490701263660
Hey John,
ReplyDeleteReally interesting post! I completely agree with you that double standard gender scripts are extremely prevalent in our media today. I like how your post presents a viewpoint that challenges how society generally views double standard gender scripts that depict women as the victims. I like how your post examines the opposite side of the spectrum and suggests that perhaps men are victims of similar double standard gender scripts.
I wrote a similar post this week about flipping stereotypical gender roles. Normally, when catcalling is discussed in society it is in regards to women receiving verbal harassment from men. The stereotypical script we have assigned to catcalling depicts women as the victim. In my post, similar to yours, I tried to flip the roles and see how society would receive a woman catcalling men. Needless to say a woman catcalling men did not have the same effect as the reverse situation. Kayden Kross actually reinforced stereotypes brought onto women due to the content of her catcalls and ended up objectifying herself in the process of trying to prove a point.
All in all I completely agree with you that certain double standards exist in the media that bind genders to particular behavior patterns and prevent them from experimenting with other behaviors due to the backlash they will receive. I love your point at the end about the importance of eliminating this hypocrisy in our media on a broader scale.
Great post!